Ridhi Kashyap is an Associate Professor of Social Demography at Nuffield College at the University of Oxford.
In her research, she investigates the use of new data sources for demographic purposes. Her talk Measuring Global Gender Inequality Indicators Using Large-Scale Online Advertising Data will highlight the possibilities of real-time aggregated demographic information about the user base of online platforms. Although usually made available to advertisers, this data can be repurposed by researchers as a type of ‘digital census’ to measure global development and gender inequality indicators.
To learn more about the method and its application, join the Gender and Ethnic Biases session on Friday, September 27 at 09.30 in room A701, which Ridhi will open with her talk.